Advanced Solutions

More and more, organizations are turning to cloud hyperscaler marketplaces for technology transactions. These marketplaces – like AWS Marketplace, Google Cloud Marketplace and Microsoft Azure Marketplace – allow organizations to quickly buy and implement products from independent software vendors (ISVs) through private offers.

A private offer is essentially a process to set price discounts for marketplace transactions, and can be issued to end user organizations, resellers or distributors. Private offer types vary between marketplaces and can either be a standardized offer or unique to the end user organization(s). 

But let’s back up for a second and explain why this is important to you.

Why marketplaces matter for resellers

Marketplace transactions have exploded in popularity with an 84% growth rate in the last five years with $45 billion expected to flow through marketplaces by the end of the year (Canalys). In 2024, 45% of organizations surveyed by IDC expected more than a quarter of their cloud related spending (security, software and infrastructure as well as managed/professional services) on applications, products and services to be through cloud marketplaces and 93% of organizations having at least some spending through cloud marketplaces.

 While end user organizations are able to transact directly within the marketplaces, that doesn’t mean there isn’t a place for resellers—in fact, Canalys estimates that more than 50% of marketplace procurement will run through IT channel partners by 2027 (Canalys).

 Resellers must be able to show their value to customers beyond traditional product resale. Resellers who proactively engage and help their customers find the right solutions that align with business needs will have the advantage, especially as more organizations look to optimize technology costs.

 For example, one benefit of transacting via private offers is the ability to retire (or burn down) cloud commitments. Many organizations commit to buying a certain amount of cloud usage through hyperscalers at a discounted price in a multi-year contract. In many cases, transacting via private offer counts towards that committed spend. Partners who can help their customers navigate that can help save money while still getting the solutions they need. 

It doesn’t have to be complicated

Because every hyperscaler marketplace has its own versions of private offers and requirements, selling through private offers can be complex. TD SYNNEX has resources to help you simplify the process and get access to extended benefits:

Work with a team of experts
Get assistance understanding the process and driving deals from marketplace experts across multiple hyperscaler marketplaces

Access a wider range of solutions than ever before
Sell more vendor solutions through private offers—even if they aren’t on the TD SYNNEX line card

Speed up and simplify procurement
Skip the typical new vendor enrollment process by selling through private offers and access syndicated private offers through StreamOne®

Leverage channel discounts
Get TD SYNNEX pricing for products through private offers

If you have questions, or are ready to get started, you can reach out to our team at MarketplaceSales@tdsynnex.com. 

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