The need for customer-centric approaches to identity management has never been higher — and Ping Identity knows six features your solutions should have to meet this demand now.
This is a sponsored article brought to you by Ping Identity.
Customer Identity and Access Management (CIAM) evolved from traditional Identity and Access Management (IAM) used by organizations to protect employee access to internal applications and resources. Also known as Workforce IAM, these solutions are no longer sufficient to meet the demand, scale, performance and security requirements associated with customer identity — and, ultimately, customer satisfaction.
CIAM solutions, on the other hand, are massively scalable and highly available across a variety of data centers, hosting platforms and geographic regions. More importantly, CIAM solutions address a range of challenges beyond those associated with managing "known" entities for which organizations control user access privileges as well as different types of challenges and demands such as:
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Performance: Providing a frictionless customer experience.
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Scalability: Addressing usage spikes due rapid growth or to periodic demands.
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Functionality: Customer self service capabilities, identity federation and more.
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Security: Customer data protection from unauthorized access and data breaches.
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Threat Protection: Risk management and fraud detection functionality.
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Customer Analytics: From what customers want to best practices and more.
What Does the Future of CIAM Look Like?
The future of CIAM will be influenced by evolving technological advancements, increased security challenges and ever-demanding user expectations and requirements.
Right now, securing digital identities is a challenge because legacy identity and authentication solutions were not designed for today's use cases. Most current user identity management and authentication solutions are a patchwork of software and application programming interface (API) services that are overly complicated, insufficient and expensive.
One way to quickly adopt and address future CIAM needs and requirements involves a no-code orchestration engine that allows organizations to rapidly create, test and optimize customer digital experiences across multiple data centers and the entire identity lifecycle. This process allows for integrations that work with legacy and current systems. Designing automated workflows for different identity use cases like fraud detection, identity and data breach proofing, authentication and authorization become easier and more streamlined.
To learn more about Ping ID’s CIAM approach, download their Ultimate Guide to CIAM below or contact the TD SYNNEX Ping ID team at PingUS@tdsynnex.com.